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Websites that work harder for local businesses

Your website should be earning its keep.

A better website for your business. Built once, owned by you, and kept fresh when you need us.

No sales call required to see your results.See how it works
hartwellheating.com
Call us: (555) 014-22903Serving the tri-county area since 1987
HARTWELL Heating & Plumbing
HomeAboutServicesSpecialsCouponsFinancingBlogContact Us
Welcome to Hartwell Heating & Plumbing!

We are a family owned and operated business providing quality heating, cooling, and plumbing services to residential and commercial customers. Our technicians are trained in all makes and models.

Click here to request service1
2
Our Services
Heating
Cooling
Plumbing
Other
Hartwell Heating & Plumbing Example
Scanning 14 pages
Website Health
–/100
Local Search
–/100
Conversion
–/100
Performance
–/100
Reviews
–
1
Booking CTA is difficult to find
Conversion · high impact
2
3 important local searches aren't targeted
Local search · high impact
3
Calls from the website aren't being tracked
Tracking · medium impact

We'll show you what's wrong. Then show you what we'd do about it.

Most website audits give you another report to read. We turn the findings into actual fixes — and when it makes sense, we'll even build a working preview so you can see the difference before hiring us.

01 · Current website
johnsonroofing.com
CALL TODAY 208-555-0147
JOHNSON ROOFING CO.
Quality Roofing Since 1994

Johnson Roofing Co. is a locally owned roofing contractor offering a full range of residential and commercial roofing services throughout the area.

02 · Audit
58
Johnson Roofing
Website health
Local search
49
Conversion
41
Mobile
63
03 · Opportunities
1No free-estimate button on any page
2No page for storm damage repair
3Quote form asks 14 questions
04 · New website preview
preview.techdonut.com/johnson
Johnson RoofingFree estimate
Roof replacement and storm repair in Coeur d'Alene.
Example concept · placeholder details
Get a free estimateCall 208-555-0147
We don't just find problems. We fix them.

What we look at

We look at the whole path from someone finding your business to becoming a customer.

01

Website

  • Mobile experience · 4 issues
  • 2 broken customer paths
  • Loads slower than recommended
02

Search visibility

  • "furnace repair near me" · #14
  • 5 important searches have no targeted page
  • 6 duplicate page titles
03

Local presence

  • Google Business Profile · incomplete
  • Map Pack · not showing
  • 3 directory listings mismatched
04

Conversion

  • Primary CTA · difficult to find
  • Mobile phone CTA · missing
  • Quote form · 8 fields
05

Reviews

  • Google rating · 4.7 ★
  • Review velocity · slowing
  • Last review · 32 days ago
06

Tracking & analytics

  • Phone calls · not tracked
  • Forms · partially tracked
  • Booked jobs · no attribution

Findings shown are an illustrative example, not a real business.

Don't imagine the fix. See it.

When the opportunity is clear, we'll build a working preview so you can see what we'd change before spending anything.

BeforeThe site today
Tech Donut previewBuilt before you pay anything
Found in the auditFixed in the preview
011Primary CTA difficult to find1Clear call-to-action in the header and hero
022Poor mobile experience2Mobile optimized, with tap-to-call
033Weak local SEO structure3Headline and pages target Lakewood searches
044Services difficult to navigate4Service pages organized, with starting prices
055No conversion tracking5Calls and forms tracked
Talk about your site

What's a better website worth?

You don't need thousands of extra visitors for a better website to pay for itself.

+5 customers / month
Potential additional monthly revenue$2,000
Potential annual revenue$24,000
Potential payback1.25 months
Share of the first year spent paying back a $2,500 website

Illustrative scenario — not a revenue forecast or a guarantee of future results. Enter your own numbers.

See what we'd improve

From audit to better website.

  1. 01

    We audit

    Send us your address. A person reviews your website, search presence, customer journey, local visibility, reviews, and tracking.

  2. 02

    We show you

    You get specific findings and, when appropriate, a working preview of what we'd change.

  3. 03

    We fix it

    If you want to move forward, we agree a written scope, then Tech Donut builds and launches the improvements.

  4. 04

    Keep it fresh

    If you want, we keep hosting, checking and updating the site so you don't have to think about it. It's optional.

Need something changed? Just ask.

No CMS to learn. No support ticket maze. Tell us what needs changing and we'll take care of it.

  • Up to 30 minutes of small updates each month
  • We aim to reply within 2 business days
  • A real person on the other end
What Keep It Fresh covers
Tech Donut· your teamExample
Change our Saturday hours to 8–2 and add our fall furnace special to the homepage.
Mike, owner
Done. I updated the hours and added the promotion. Here's a preview.
View changes
Tech Donut
hartwellheating.comDraft
Fall furnace special: $79 tune-up through Nov 30Book now
Heating and plumbing for Lakewood.
Hours
Mon–Fri 7–6
Sat 8–2

Buy the site. Keep it fresh.

Your website shouldn't slowly become outdated after launch. Keep It Fresh gives you hosting, health checks, backups, routine maintenance, and help when something small needs changing.

You own your website either way. The plan is optional.

Example · first year after launchHealthy
Month 1
Hosting and health checks set up
Backups scheduled
Month 3
Spring AC tune-up special added
A small update, inside the monthly allowance
Month 6
New page requested: heat pump installs
Outside the plan, so quoted and approved first
Month 9
Routine security updates
Site checked afterwards
Month 12
Holiday hours updated
A small update, inside the monthly allowance

Simple pricing

One build, one optional monthly plan. Your signed scope sets the actual price and timeline.

Website · one time

Starting at $2,500

  • Up to five core pages
  • Works on phones, tablets and desktops
  • Search foundations on every page
  • One contact form
  • Basic analytics setup
  • Two rounds of revisions, then launch

You own the site.

See what's included

Keep It Fresh · optional

$149 /month

  • Managed hosting for eligible Tech Donut builds
  • Scheduled health checks
  • Routine security and dependency maintenance, where it applies
  • Backups
  • Up to 30 minutes of small content updates each month

Optional. Your site stays yours.

What Keep It Fresh covers

Work beyond the starter scope is quoted separately. Prices are in US dollars. Taxes are added where they apply.

Built for local service businesses.

If customers find you online and then call, book or ask for a quote, this is for you. Our examples use trades such as heating, cooling and plumbing because the problems are easy to see. If we're not the right fit for your business, we'll say so.

  • Your site is hard to use on a phone

    Most people looking for a local service are on one. If they can't find your number or tell what you do, they move on.

  • You're renting a site you can't control

    You pay every month and still can't change the opening hours. We build it once, and it's yours.

  • You don't have time to look after it

    You'd rather run the business. Hand over the upkeep, or don't. Either way you own the site.

Tech Donut

Software-powered. Human-run.

Tech Donut combines software, automation and hands-on engineering to give local businesses what normally takes several tools, freelancers or agencies.

You get one point of contact who knows your site, answers your messages and does the work.

Questions

Who owns the website?

You own the custom site we build for you once the build is paid in full. Third-party parts, such as fonts, stock photos and software libraries, keep their own licenses. We list them in your scope. Keep It Fresh is not required to keep ownership of your site.

Are there recurring fees?

The build is a one-time price, starting at $2,500, set by your signed scope. Keep It Fresh is optional, $149/month. Without it you still have costs of your own, such as your domain name and hosting, and we agree in writing who looks after those.

Who supplies the content?

You supply the text and photos, and we polish what you send. Writing the whole site from scratch is quoted separately.

How long does it take?

The timeline is confirmed with your scope, once we know the page count and who is supplying the content. We don't quote a delivery date before then.

I already have a website and a domain. What happens to them?

We plan the move: which existing pages are worth keeping, and redirects from the old addresses to the new ones. Where possible, your domain stays in an account you control. Moving a large amount of content is quoted separately.

What happens if I cancel Keep It Fresh?

Your site stays yours. Before the plan ends we tell you the end date, how hosting is handed over, how you get an export of your site, and any transition fees that were agreed.

What can't the free audit tell me?

It is a review of what anyone can see on your website. It can't see your sales, your phone calls or how your customers behave, and it is not a forecast of revenue or search rankings.

Let's see what your website is leaving on the table.

Free website health checkNo sales call requiredSee opportunities before hiring us

Prefer to talk first? Talk about your site